Anaheim, CA
E360 Forum—Anaheim, CA

E360 Forum—Anaheim, CA

Emerson Climate Technologies recently held its most recent E360 Forum in Anaheim, Calif. More than 100 participants were in attendance for a day filled with two keynote addresses and eight breakout sessions. The event attracted both foodservice and food retail professionals seeking insights into the dynamic regulatory landscape and the many refrigeration challenges we face today.

Here’s a brief summary of conversation:

  • Doug Fryett, president of Fryett Consulting Group, began the day with a keynote address that examined current macro and operational trends impacting the global foodservice industry. He explained how increased government oversight, concerns over food safety, sustainability and energy costs, and the ever-increasing speed of technology are among the primary forces driving the industry.
  • Emerson’s expert on refrigerants, Dr. Rajan Rajendran, provided an update on the EPA’s imminent 2015 ruling to limit the use of high GWP refrigerants. He shed light on the EPA’s SNAP proposal to delist commonly used refrigerants and explored the potential of likely natural and synthetic alternatives.
  • John Wallace, Emerson’s director of innovation, moderated a discussion on how electronics are transforming equipment diagnostics in food retail. He explained how embedded electronics in on-site equipment connect with software and services to improve diagnostics and asset management and enable remote visibility and performance analysis across the enterprise.
  • InSinkErator’s Michael Keleman and Matt Whitener demonstrated how food waste disposers are being transformed into environmental tools to preserve public health and promote sustainability. They introduced the concept of an organic food waste recycling system and explained how it could eliminate common food waste management issues while reducing environmental impacts.

As intended, the E360 Forum promoted an open exchange of information between moderators and attendees. The day concluded with a networking reception that provided additional opportunities to chat with presenters and connect with peers. With so many questions ahead of us, there was no shortage of conversations.

We’re currently planning our next E360 Forum, which will take place in the third quarter of this year. By that time, we expect the EPA to have announced its final rule on refrigerants and have a clearer picture of the regulatory future. It’s evident that as we navigate a path forward for commercial refrigeration in foodservice and food retail, we’ll all need to work together and participate in this larger industry dialogue.

To view all presented presentations, you can visit the E360 Resources page.


Registration opens at 7:30 a.m. on the day of the event in the Landmark Ballroom area.  Breakfast will be served prior to the first item on the agenda.

9 a.m. — 11:30 a.m: Keynote/General Sessions

Topics Presenters​
Introduction and Opening Remarks ​Don Newlon, vice president — refrigeration marketing and gm — integrated products
​Global Trends Affecting the Foodservice Industry ​Doug Fryett, president, Fryett Consulting Group
​Refrigerant & Energy Regulations Update ​Rajan Rajendran, vice president — system innovation and sustainability

11:30 a.m. — 12:15 p.m.: Lunch Provided

12:15 p.m. — 4:00 p.m.: Breakout Sessions

Breakout Session 1: Food Retail ​
Topics Presenters​
​Trends in Refrigeration System Architecture & CO2 Mitch Knapke, director — food retail marketing
Andre Patenaude, director — CO2 business development
​How to Improve Energy Efficiency & Reduce Maintenance ​John Wallace, director — innovation
​Refrigerants Management & Retrofits ​Mike Saunders, director — end user technical sales and support
Randy Tebbe, service engineering manager
​How Electronics Are Transforming Equipment Diagnostics in HVACR ​John Wallace, director — innovation
​Breakout Session 2: Foodservice ​
​Topics ​Presenters
​Enterprise Management & Communicating Kitchens ​Paul Hepperla, director — new solutions development & enterprise product management
Bill Smithers, director of marketing and product management — KitchenCare, Manitowoc Foodservice
​New Equipment Technologies That Are Reducing Operating Costs ​Brent Dyess, president, Refrigeration Design Technologies
Harry Walden, vice president — engineering and product development, Refrigeration Design Technologies
Ani Jayanth, foodservice marketing manager
​How to Meet 2016/2017 Energy & Refrigerant Regulations ​Allen Wicher, director, marketing — foodservice
Ani Jayanth, foodservice marketing manager
Jeff Johnson, segment manager — foodservice, Heatcraft
​Converting Food Waste Into Renewable Energy ​Michael Keleman, manager, environmental engineering — marketing/business development, InSinkErator
Matt Whitener — vice president and general manager, InSinkErator

4:00 p.m. — 6:00 p.m.: Networking Reception

Networking Reception Landmark Ballroom, Salon B

* Breaks Held: 10:15-10:30 a.m.; 1:05 p.m.-1:15 p.m.; 2:05-2:15 p.m.; 3:05-3:15 p.m.

A networking reception from 4-6 p.m. will follow immediately after the final breakout sessions have concluded. Food and drinks will be provided, and you'll have a chance to visit with the event's presenters and network with your peers.

Event Location Details
To contact Embassy Suites — South or make additional accomodations for your stay, use the following information:
Embassy Suites — South
11767 Harbor Boulevard
Anaheim, CA 92840
(714) 539-3300
Session Descriptions

Global Trends Affecting the Foodservice Industry
Speaker: Doug Fryett, president, Fryett Consulting Group

Today, the foodservice industry is being driven by a combination of dynamic market trends. Consumer demand for quality foods from a sustainable supply chain is being met with pervasive regional regulations to reduce energy consumption and lessen environmental impacts. All the while, food safety remains a prerequisite for conducting business. An expert in domestic and global foodservice markets, Doug Fryett will discuss many additional macro and operational trends that the industry faces today and in the near future, including: lack of qualified technicians; increased focus on end user preferences by OEMs; pressure to keep capital costs to a minimum; the prevalence of technology in equipment; and much more.

Refrigerant & Energy Regulations Update
Speaker: Rajan Rajendran, vice president, system innovation and sustainability, Emerson Climate Technologies

Dr. Rajan Rajendran, Emerson’s renowned expert on refrigerants, will provide the latest update on the ever-changing regulatory landscape. As the EPA moves closer to announcing its final rule on refrigerants, the refrigeration equipment supply chain prepares for the DOE’s energy reduction mandates for stand-alone refrigeration systems in 2017. Rajan will place all of these recent regulatory actions within a historic, global perspective and demonstrate how the European Union is leading the charge on rulemaking through the passing of F-Gas regulations in 2014. Attendees will learn about a new class of alternative synthetic refrigerants that promise lower global warming potential, as well as the re-emergence of natural options such as propane and CO2. Impacts to equipment development, performance and handling requirements will be discussed in detail.

Trends in Refrigeration System Architecture & CO2
Presenter: Mitch Knapke, director — food retail marketing, Emerson Climate Technologies
Presenter: Andre Patenaude, director — CO2 business development, Emerson Climate Technologies

When you look at the energy footprint of a typical supermarket, it’s no surprise that the refrigeration industry has been tasked with improving energy efficiencies. One supermarket requires a charge of 3,500 pounds for its refrigeration system. Twenty-five percent of that refrigerant is lost to leakage, resulting in the CO2 emissions equivalent of operating 330 passenger cars. Annually, a typical supermarket also produces nearly 3 million pounds of CO2 from electricity consumption, 60 percent of which can be attributed to refrigeration equipment. With roughly 40,000 supermarkets in the U.S. alone, it’s easy to see why regulations are being drafted to cut energy consumption, lower GWP refrigerants, and reduce both refrigerant charge and leakage. Andre Patenaude and Mitch Knapke will explore the trends in system architecture that are helping to accomplish these goals, including current options, trials, and research in systems that utilize CO2 as a natural refrigerant and R407A as a lower GWP alternative.

How to Improve Energy Efficiency & Reduce Maintenance
Presenter: John Wallace, director — innovation, Emerson Climate Technologies

Energy Management Systems (EMS) in supermarket refrigeration systems have changed dramatically over the years. What used to be a simple refrigeration controller that provided only power to compressors is now a comprehensive system management platform capable of controlling multiple systems and optimizing operations across the entire site. This new breed of EMS utilizes a mix of different technologies, including: improved algorithms; flexible user management; energy analysis and demand management; advanced networking; distributed control; and cloud services to ensure that data feeds into enterprise management systems. With more than 20 years of experience designing and developing electronic control systems, John Wallace will explore how these technologies can be used to lower energy and maintenance costs and drive compliance with corporate initiatives such as sustainability and food safety.

Refrigerants Management & Retrofits
Presenter: Mike Saunders, director — end user technical sales, Emerson Climate Technologies
Presenter: Randy Tebbe — service engineering manager, Emerson Climate Technologies

Since the Montreal Protocol was first adopted 25 years ago to protect the ozone layer, the supermarket industry has been under increasing pressure to reduce its global carbon footprint. Most recently, the EPA’s significant new alternatives policies (SNAP) have proposed delisting commonly used refrigerants, forcing the industry to plan for replacement and retrofit options in systems using delisted refrigerants. In this informative session, Mike Saunders and Randy Tebbe will discuss approaches on how to evaluate current and future usage of viable refrigerant alternatives, and demonstrate how to track and gauge their environmental impacts. They will also review retrofit options and discuss best practices when retrofitting older systems that utilize HCFC R22- and HFC R404A-based equipment. With a combined experience of nearly 40 years in refrigeration product development, Saunders and Tebbe will provide system insights rarely found in the supermarket refrigeration industry.

Enterprise Management & Communicating Kitchens
Presenter: Paul Hepperla, director — new solutions development & enterprise product management, Emerson Climate Technologies
Presenter: Bill Smithers, director of marketing and product management — KitchenCare, Manitowoc Foodservice

Retailers today are presented with opportunities to enable their kitchen equipment to “communicate” and achieve efficiency gains, energy insights, maintenance improvements and increased revenue. This session will discuss this emerging trend and the value of connected kitchen equipment, including: alerts to indicate the potential of downtime; reductions in energy consumption through visibility to equipment use; the ability to schedule patterns; and the utilization of menu and firmware changes to capture new revenue opportunities without over-taxing store personnel. Paul Hepperla and Bill Smithers are uniquely qualified to address these topics. Bill’s experience providing equipment performance data through his KitchenConnect™ solution helps restaurant operators increase revenue and reduce costs while improving the customer experience. Serving Emerson’s retail clients, Paul oversees the ideation, creation and deployment of new enterprise software and services solutions. Their insights will help retailers and manufacturers begin the process of setting up a communicating kitchen.

New Equipment Technologies That Are Reducing Operating Costs
Presenter: Brent Dyess, president, Refrigeration Design Technologies
Presenter: Harry Walden, vice president, engineering and product development, Refrigeration Design Technologies
Presenter: Ani Jayanth, foodservice marketing manager, Emerson Climate Technologies

Commercial kitchen and foodservice operations utilize many different types of refrigeration equipment, including: walk-in freezers, reach-in display cases and ice machines. Typically, each piece of equipment runs on its own small condensing unit that generates heat and noise, and has no backup in the event of condenser failure. Today, foodservice designers strive to not only create a pleasant space in which to work and eat, but also eliminate downtime with redundant refrigeration systems that offer maximum energy efficiencies. Reducing energy costs and preserving the integrity of perishable products were always top priorities. Refrigeration Design Technologies (RDT) in Waxahachie, Texas, has devised a unique solution that addresses these many challenges.

How to Meet 2016/2017 Energy & Refrigerant Regulations
Presenter: Allen Wicher, director — foodservice, Emerson Climate Technologies
Presenter: Ani Jayanth, foodservice marketing manager, Emerson Climate Technologies
Presenter: Jeff Johnson, segment manager — foodservice, Heatcraft

The foodservice industry is currently being influenced by two major regulatory forces. On one hand, the Department of Energy (DOE) issued its final ruling on the regulation of energy consumption in walk-in coolers and freezers (WICF), mandating compliance by 2017. On the other hand, the EPA’s recent significant new alternative (SNAP) refrigerant delisting proposal will likely have considerable impacts on system design and handling requirements. Allen Wicher, Ani Jayanth and Jeff Johnson will address the implications of these regulations and moderate a discussion on how to achieve compliance. From testing procedures to compliance calculations, these respected industry experts will explore the impacts in self-contained, reach-in units, walk-in systems and commercial ice machines. They will also provide needed guidance on alternative refrigerants and frame the discussion within the context of compressor and system applications.

Converting Food Waste Into Renewable Energy
Presenter: Matt Whitener, vice president and general manager, InSinkErator
Presenter: Michael Keleman, manager, environmental engineering — marketing/business development, InSinkErator

In the U.S. alone the average commercial refrigeration kitchen produces about 4,000 pounds of food waste per week. Most of that gets hauled to landfills by trucks burning fossil fuels, where it decomposes and produces methane, a potent greenhouse gas. What if that food waste produced in commercial kitchens could be converted to renewable energy? In communities across the globe, InSinkErator is helping make that transformation a reality, one kitchen at a time. Using its revolutionary Grind2Energy organic food waste recycling system, InSinkErator helps eliminate common food waste management issues while reducing environmental impacts. Instead of food waste going down the drain, it is efficiently ground, sealed and transported to anaerobic digestion facilities — not landfills. There, food waste can be recycled and converted into renewable energy and beneficial fertilizers.

How Electronics Are Transforming Equipment Diagnostics in HVACR
Presenter: John Wallace, director — innovation, Emerson Climate Technologies

Disruptive equipment failures, a declining number of qualified technicians and increased service costs are among the many issues that the HVACR industry faces today. One emerging method to tackle these issues is through the use of electronics to perform system diagnostics. But first, the industry must develop and implement universal communication protocols and common diagnostic (electronic) tools in HVACR equipment. In doing so, the industry will reap numerous benefits and overcome some of its toughest challenges, such as: ability to properly diagnose system problems the first time, limiting misdiagnosis and call-backs; establish improved maintenance contracts through better communications; increase productivity through prognostics that identify potential failure points; improve OEM installation verification and subsequent warranty issues; and reduce service and installation costs for contractors.

Presenter Bios

Brent Dyess
Refrigeration Design Technologies

Brent Dyess is the owner and president of Refrigeration Design Technologies (RDT), a privately owned commercial foodservice manufacturer just outside of Dallas. RDT specializes in the production of best-in-class refrigeration rack systems, advanced refrigeration monitoring devices and intuitive defrost control systems. Brent has worked at RDT for 21 years, serving as vice president of national sales for 10 years before assuming the role of president in 2013. Under Brent’s leadership, RDT’s sales base has grown from a regional supplier (primarily in Texas) to a national presence, with sales in all 48 of the contiguous states.

Doug Fryett
Fryett Consulting Group

Doug Fryett, president of Fryett Consulting Group, founded his consulting practice in 1989 after holding several senior management positions in the foodservice industry. Fryett’s areas of expertise include: business strategy development; market analysis; market research; and “voice of the customer” assessment. His extensive experience includes serving on a number of boards and working with CEOs and senior management teams on organizational change processes, strategic development and implementation systems. His first book, An Introduction to the Food Service Industry, was adopted as the basis for NAFEM’s CFSP (Certified Food Service Professional) program and seminar, which he developed and is the sole instructor. In addition to professional consulting, Fryett is also an MBA faculty member at Centenary College in Shreveport, Louisiana, where he teaches courses in strategy, entrepreneurship and marketing.

Paul Hepperla
Director — New Solutions Development for Foodservice and Product Management, Enterprise Services
Emerson Climate Technologies

In Paul’s current role as director of new solutions development, he is charged with identifying new opportunities and markets as well as the ideation, creation and deployment of new enterprise software and services solutions for Emerson’s retail clients. Prior to joining Emerson, Paul was vice president of corporate and product strategy for Verisae, Inc., and served in previous roles with SUPERVALU, Xcel Energy, Johnson Controls and Building Automation Products, Inc. Paul holds a bachelor of aerospace engineering degree from St. Louis University.

Ani Jayanth
Manager, Marketing — Foodservice
Emerson Climate Technologies

Ani Jayanth started his career at Emerson Climate Technologies in 2003 as an engineering co-op and started his professional career with the company in 2008. During that time, Ani has gained considerable experience in manufacturing, operations, product engineering and sales. He graduated cum laude from Kettering University with an engineering degree and recently completed his MBA with The Fisher College of Business at The Ohio State University.

Jeff Johnson
Segment Manager — Foodservice

In his current role as foodservice segment manager for Heatcraft Worldwide Refrigeration’s North America division in Atlanta, Jeff oversees marketing, product management and strategy for the company’s foodservice product portfolio. Previously, Jeff served as channel marketing manager and program director for GE Security and a variety of managerial roles for UPS in marketing and product management roles. Jeff holds a Master of Business Administration from the Goizueta School of Business at Emory University and a Bachelor’s of Science in Logistics/Operations Management from the Sid Craig School of Business at California State University at Fresno.

Michael Keleman
Manager, Environmental Engineering – Marketing/Business Development

Michael Keleman is the manager of environmental engineering for InSinkErator, the world’s leading manufacturer of food waste disposers. He has more than 20 years of experience as a wastewater treatment professional, from laboratory work to supervision and management of facilities capable of treating to up 40 MGD, including those that address combined sewer overflows. Keleman currently oversees research projects to help understand and communicate the impacts of food waste disposers on wastewater treatment infrastructure. He also works with municipalities promoting the diversion of organics from landfills and resource recovery at wastewater treatment plants. He is a technical reviewer for several Water Environment Federation publications and also assists the Water Environment Research Foundation with oversight on research projects. He also serves as a board member for WasteCap Resource Solutions. Keleman earned a Bachelor of Science from Purdue University in environmental health science and has a Master of Science in environmental engineering from the Milwaukee School of Engineering. He holds various certifications and licenses for water and wastewater treatment operations and is a Registered Environmental Health Specialist with the National Environmental Health Association.

Mitch Knapke
Director — Food Retail Marketing
Emerson Climate Technologies

Mitch Knapke has worked for Emerson Climate Technologies since 2004 in a variety of engineering, product development and marketing roles. As director of food retail marketing, Knapke is responsible for developing the strategies and tactical plans to help bring the company’s food retail compressors to market. He is the co-inventor and patent holder for the capacity modulation system on the Copeland Discus compressors.

Andre Patenaude
Director — CO2 Business Development
Emerson Climate Technologies

In Andre Patenaude’s current role, he is responsible for developing the global strategy around the company’s CO2 industry stewardship, marketing initiatives, communication/messaging activities, channel training and educational programs as they relate to utilizing CO2 in refrigeration systems. Previously, he led Emerson’s Canadian market strategy, including the planning and implementation of programs for its refrigeration and air conditioning business. In total, Andre has 30 years of marketing, sales, and technical service experience working directly with end users, contractors, wholesalers and OEMs. He also has significant experience with various refrigeration system architectures, system applications, contractor/installation processes and component technologies. Patenaude is a Certified Engineering Technologist in mechanical engineering from Algonquin College (Ottawa), and has served as director of the Manufacturer’s Division of the Heating, Refrigeration and Air Conditioning Institute of Canada. He is an active member of the Refrigeration Service Engineers Society, Ontario Association of Certified Engineering Technicians and Technologists, and ASHRAE.

Rajan Rajendran
Vice President, System Innovation and Sustainability
Emerson Climate Technologies

As vice president, system innovation and sustainability at Emerson Climate Technologies, Dr. Rajan Rajendran is responsible for technical support to OEMs and end users for the company’s refrigeration business, including the design services and testing businesses. He has worked at Emerson since 1990 in various capacities: first as a research engineer; later as manager in the scroll compressor product development group; and as director for 10 years prior to his current role. Rajan is widely recognized throughout the industry as an expert on the application and regulation of refrigerants.

Mike Saunders
Director — End User Technical Sales and Support
Emerson Climate Technologies

Mike Saunders has more than 19 years of experience in refrigeration product development and support. As the director of end user technical sales and support, he is currently focused on educating and supporting the supermarket industry on refrigeration trends and compressor technologies. Mike holds a B.S. in mechanical engineering and an M.S. in mechanical engineering from the University of Idaho.

Bill Smithers
Director of Marketing and Product Management — KitchenCare
Manitowoc Foodservice

Bill Smithers leads the aftermarket product development and marketing group for Manitowoc Foodservice KitchenCare, with direct responsibility for their KitchenConnect™ solution. This unique, restaurant-specific product harnesses the benefits of emerging machine to machine (M2M) technology to provide equipment performance data to restaurant operators, allowing them to increase revenue and reduce costs while improving the customer experience. With a background in senior marketing, product management and aftermarket roles for a number of large multinational corporations, Bill’s experience spans multiple employers across a diverse range of industries. A native of Sydney, Australia, he has explored global career opportunities, including assignments in Australia, Europe, North America and Asia. Bill is passionate about developing innovative aftermarket solutions, of which he has successfully implemented in materials handling, transport, consumer appliances and most recently commercial kitchen equipment markets.

Randy Tebbe
Manager — Application and Service Engineering
Emerson Climate Technologies

Randy Tebbe has more than 29 years of experience in refrigeration product development and support. He spent 10 years in various labs and test facilities within Emerson Climate Technologies before moving to the Application Engineering team to support refrigeration OEMs with new product development. Randy has recently taken on the responsibility for the Service Engineering team tasked with supporting the wholesalers and aftermarket groups. Randy has a certificate in HVAC&R from ITT Tech and holds an associate’s degree in business management from the University of Phoenix.

Harry Walden
Vice President — Engineering and Product Development
Refrigeration Design Technologies

Harry Walden is the vice president of engineering and product development at Refrigeration Design Technologies (RDT). Harry has been with RDT for five years. Prior to his tenure at RDT, Harry served at Fortune 500 companies as an I.T. and electronics specialist in support of the industrial engineering and manufacturing sector.

John Wallace
Director of Innovation, Retail Solutions
Emerson Climate Technologies

John Wallace has been active in the design and development of electronic control systems for more than 20 years. He is a registered Professional Engineer and holds several patents related to HVAC/R control systems. Wallace has served on many industry committees, including: the Lonmark Refrigeration committee and the Department of Energy’s Better Building Alliance. He currently chairs the North American Food Equipment Manufacturers (NAFEM) Data Protocol standardization committee. He graduated from the University of Kentucky with a bachelor’s degree in electrical engineering and the University of Missouri with a master’s degree in electrical engineering.

Matt Whitener
Vice President and General Manager

Mr. Whitener currently serves as Vice President/General Manager for InSinkErator’s Food Service industry operations, which sells commercial garbage disposers, pulpers/waste reduction systems, hot water dispensers, and the newly launched Grind2EnergyTM organics recycling system to commercial and institutional kitchens, schools and universities, grocery stores, healthcare facilities, and hospitality/lodging. He has over 18 years of experience in roles encompassing engineering/environmental consulting, business development and strategic planning, entrepreneurship and market development, acquisition research and integration, and new venture creation/operations management. Mr. Whitener obtained Bachelor of Science degrees from North Carolina State University in Civil Engineering and Environmental Engineering and has a Master’s of Business Administration from the Babcock Graduate School of Management at Wake Forest University. He has served in a number of progressive business development/managerial roles in his 12 year tenure with Emerson Electric Co.

Allen Wicher
Director, Marketing — Foodservice
Emerson Climate Technologies

In his role as director of marketing in foodservice, Allen Wicher is responsible for leading the business strategy and planning for growth in restaurants, convenience stores and commercial kitchens. Here, he leverages Emerson’s product and system solution development capabilities to support OEMs and end users. Allen has more than 25 years of progressive experience at global manufacturing companies in B2B and B2C markets, crossing multiple channels and influencers. Prior to his current role, he was residential marketing director and business team lead for Rheem Manufacturing Company (HVACR and water heating), specializing in sales and market management, product and channel marketing, product development and regulatory affairs. Allen received his BSME from the University of Hartford and an MBA from Cleveland State University.


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