Dallas, TX

E360 Forum—Dallas, TX

Join the conversations that are shaping the future of refrigeration

Our third E360 Forum was held at The Westin Dallas Fort Worth Airport on September 3 in Dallas, Texas.

Participants learned about the latest trends, gained insights in foodservice and supermarket refrigeration issues, and exchanged ideas with peers and industry experts. We’ve packed this informative event with refrigeration authorities who shed light on the many challenges facing foodservice and supermarket OEMs and retailers today.


Registration opens at 7:30 a.m. on the day of the event outside of the Trinity Ballroom.  Breakfast will be served prior to the first item on the agenda.

9 a.m. — Noon: Keynote/General Sessions

Topics Presenters​
Introduction and Opening Remarks ​Don Newlon, vice president — refrigeration marketing and general manager, integrated products division, Emerson Climate Technologies
​Food Industry Forecast: Key Trends Through 2020 ​David Henkes, vice president, Technomic
​Refrigerant & Energy Regulations Update ​Rajan Rajendran, vice president — system innovation center and sustainability, Emerson Climate Technologies

Noon — 1 p.m.: Lunch Provided

1 — 4 p.m.: Breakout Sessions

Breakout Session 1: Food Retail ​
Topics Presenters​
​How to Improve Energy Efficiency & Reduce Maintenance ​​John Wallace, director — innovation, retail solutions, Emerson Climate Technologies
​Trends in Refrigeration System Architecture & CO2 Mitch Knapke, director — food retail marketing, Emerson Climate Technologies
Andre Patenaude, director — CO2 business development, Emerson Climate Technologies
​How Electronics Are Transforming Equipment Diagnostics in HVACR ​John Wallace, director — innovation, retail solutions, Emerson Climate Technologies
​Breakout Session 2: Foodservice ​
​Topics ​Presenters
​How to Meet 2017/2020 Energy & Refrigerant Regulations ​Allen Wicher, director, marketing — foodservice, Emerson Climate Technologies
Ani Jayanth, foodservice marketing manager, Emerson Climate Technologies
​New Equipment Technologies That Are Reducing Operating Costs ​Brent Dyess, president, Refrigeration Design Technologies
Harry Walden, vice president — engineering and product development, Refrigeration Design Technologies
​Enterprise Management & Communicating Kitchens ​Paul Hepperla, director — new solutions development for foodservice & product management — enterprise services, Emerson Climate Technologies
Chuck Maddox, vice president — KitchenCare™ strategic accounts, Manitowoc Foodservice

4 p.m. — 6 p.m.: Networking Reception

Networking Reception Sunnyside

* Breaks Held: 10:15-10:45 a.m.; 1:50 p.m.-2:00 p.m.; 2:50-3:00 p.m

A networking reception from 4-6 p.m. will follow immediately after the final breakout sessions have concluded. Food and drinks will be provided, and you'll have a chance to visit with the event's presenters and network with your peers.

Event Location Details
To contact the Westin Dallas Fort Worth Airport or make accommodations for your stay, use the following information.

The Westin Dallas Fort Worth Airport
4545 W. John Carpenter Freeway
Irving, TX 75063
(972) 929-4500


The Westin Dallas

Complimentary DFW airport shuttle, provided by Westin. Westin is located approximately 10 minutes from DFW.

Session Descriptions

Food Industry Forecast: Key Trends Through 2020
Speaker: David Henkes, vice president, Technomic

For decades, the food industry has counted on consistent consumer behavior and predictable costs for food, labor and distribution. But in recent years, the industry finds itself in the midst of a sea change in market trends and consumer preferences. As consumers continue to develop more sophisticated tastes and noble ambitions for what their food supply should be, it’s estimated that total food industry sales will increase by more than $700 billion to $2.06 trillion by 2025. In his keynote address, David Henkes will take a close look at today’s food industry landscape, evolving consumer preferences and macro trends that are driving change. Then, he’ll offer his insights on an outlook for positive growth in the food industry.

Refrigerant & Energy Regulations Update
Speaker: Rajan Rajendran, vice president — system innovation center and sustainability, Emerson Climate Technologies

Dr. Rajan Rajendran, Emerson’s renowned expert on refrigerants, will provide the latest update on the ever-changing regulatory landscape. With the EPA  announcing its final rule on refrigerant delisting, the refrigeration equipment supply chain prepares for the DOE’s energy reduction mandates for stand-alone refrigeration systems in 2017. Rajan will place all of these recent regulatory actions within a historic, global perspective and demonstrate how the European Union is leading the charge on rulemaking through the passing of F-Gas regulations in 2014. Attendees will learn about a new class of alternative synthetic refrigerants that promise lower global warming potential, as well as the re-emergence of natural options such as propane and CO2. Impacts to equipment development, performance and handling requirements will be discussed in detail.

How to Improve Energy Efficiency & Reduce Maintenance
Presenter: John Wallace, director — innovation, retail solutions, Emerson Climate Technologies

Energy Management Systems (EMS) in supermarket refrigeration systems have changed dramatically over the years. What used to be a simple refrigeration controller that provided only power to compressors is now a comprehensive system management platform capable of controlling multiple systems and optimizing operations across the entire site. This new breed of EMS utilizes a mix of different technologies, including improved algorithms, flexible user management, energy analysis and demand management, advanced networking, distributed control and cloud services to ensure that data feeds into enterprise management systems. With more than 20 years of experience designing and developing electronic control systems, John Wallace will explore how these technologies can be used to lower energy and maintenance costs and drive compliance with corporate initiatives such as sustainability and food safety.

Trends in Refrigeration System Architecture & CO2
Presenter: Mitch Knapke, director — food retail marketing, Emerson Climate Technologies
Presenter: Andre Patenaude, director — CO2 business development, Emerson Climate Technologies

When you look at the energy footprint of a typical supermarket, it’s no surprise that the refrigeration industry has been tasked with improving energy efficiencies. One supermarket requires a charge of 3,500 pounds for its refrigeration system. Twenty-five percent of that refrigerant is lost to leakage, resulting in the CO2 emissions equivalent of operating 330 passenger cars. Annually, a typical supermarket also produces nearly 3 million pounds of CO2 from electricity consumption, 60 percent of which can be attributed to refrigeration equipment. With roughly 40,000 supermarkets in the U.S. alone, it’s easy to see why regulations have been drafted to cut energy consumption, lower GWP refrigerants, and reduce both refrigerant charge and leakage. Andre Patenaude and Mitch Knapke will explore the trends in system architecture that are helping to accomplish these goals, including current options, trials and research in systems that utilize CO2 as a natural refrigerant and R407A as a lower GWP alternative.

How Electronics Are Transforming Equipment Diagnostics in HVACR
Presenter: John Wallace, director — innovation, retail solutions, Emerson Climate Technologies

Disruptive equipment failures, a declining number of qualified technicians and increased service costs are among the many issues that the HVACR industry faces today. One emerging method to tackle these issues is through the use of electronics to perform system diagnostics. But first, the industry must develop and implement universal communication protocols and common diagnostic (electronic) tools in HVACR equipment. In doing so, the industry will reap numerous benefits and overcome some of its toughest challenges, such as: properly diagnosing system problems the first time, limiting misdiagnosis and call-backs; establishing improved maintenance contracts through better communications; increasing productivity through prognostics that identify potential failure points; improving OEM installation verification and subsequent warranty issues; and reducing service and installation costs for contractors.

How to Meet 2017/2020 Energy & Refrigerant Regulations
Presenter: Allen Wicher, director, marketing — foodservice, Emerson Climate Technologies
Presenter: Ani Jayanth, foodservice marketing manager, Emerson Climate Technologies

The foodservice industry is currently being influenced by two major regulatory forces. On one hand, the Department of Energy issued its final ruling on the regulation of energy consumption in walk-in coolers and freezers, mandating compliance by 2017. On the other hand, the EPA’s recent significant new alternative refrigerant delisting ruling will have considerable impacts on system design and handling requirements. Allen Wicher and Ani Jayanth will address the implications of these regulations and moderate a discussion on how to achieve compliance. From testing procedures to compliance calculations, these respected industry experts will explore the impacts in self-contained, reach-in units, walk-in systems and commercial ice machines. They will also provide needed guidance on alternative refrigerants and frame the discussion within the context of compressor and system applications.

New Equipment Technologies That Are Reducing Operating Costs
Presenter: Brent Dyess, president, Refrigeration Design Technologies
Presenter: Harry Walden, vice president  engineering and product development, Refrigeration Design Technologies

Commercial kitchen and foodservice operations utilize many different types of refrigeration equipment, including walk-in freezers, reach-in display cases and ice machines. Typically, each piece of equipment runs on its own, small condensing unit that generates heat and noise and has no backup in the event of condenser failure. Today, foodservice designers strive to not only create a pleasant space in which to work and eat, but also eliminate downtime with redundant refrigeration systems that offer maximum energy efficiencies. Reducing energy costs and preserving the integrity of perishable products were always top priorities. Refrigeration Design Technologies in Waxahachie, Texas, has devised a unique solution that addresses these many challenges.

Enterprise Management & Communicating Kitchens
Presenter: Paul Hepperla, director — new solutions development for foodservice and product management — enterprise services, Emerson Climate Technologies
Presenter: Chuck Maddox, vice president — KitchenCare™ strategic accounts, Manitowoc Foodservice

Retailers today are presented with opportunities to enable their kitchen equipment to “communicate” and achieve efficiency gains, energy insights, maintenance improvements and increased revenue. This session will discuss this emerging trend and the value of connected kitchen equipment, including: alerts to indicate the potential of downtime; reductions in energy consumption through visibility to equipment use; the ability to schedule patterns; and the utilization of menu and firmware changes to capture new revenue opportunities without over-taxing store personnel. Paul Hepperla and Chuck Maddox are uniquely qualified to address these topics. Chuck’s experience providing equipment performance data through his KitchenConnect solution helps restaurant operators increase revenue and reduce costs while improving the customer experience. Serving Emerson’s retail clients, Paul oversees the ideation, creation and deployment of new enterprise software and services solutions. Their insights will help retailers and manufacturers begin the process of setting up a communicating kitchen.

Presenter Bios

Brent Dyess
Refrigeration Design Technologies

Brent Dyess is the owner and president of Refrigeration Design Technologies (RDT), a privately owned commercial foodservice manufacturer just outside of Dallas. RDT specializes in the production of best-in-class refrigeration rack systems, advanced refrigeration monitoring devices and intuitive defrost control systems. Brent has worked at RDT for 21 years, serving as vice president of national sales for 10 years before assuming the role of president in 2013. Under Brent’s leadership, RDT’s sales base has grown from a regional supplier (primarily in Texas) to a national presence, with sales in all 48 of the contiguous states.

David Henkes
Vice President

David Henkes is a vice president at Technomic, Inc., responsible for directing strategic consulting and research assignments for supplier, operator and trade association clients in the food and beverage industries. He joined the firm in 1996 and has since managed a wide variety of proprietary and multi-client engagements, both domestic and international. David’s broad experience encompasses market and strategic planning, customer satisfaction benchmarking, opportunity analyses, acquisition evaluations, new product evaluations, concept testing, usage/attitude analyses and distribution systems analyses. He has been a featured speaker at a number of industry events, conferences and symposiums, including the International Foodservice Manufacturers Association’s Forecast and Outlook, among others. David holds a B.A. in international studies from The American University in Washington and an M.B.A. in marketing and international business from the University of Illinois.

Paul Hepperla
Director — New Solutions Development for Foodservice and Product Management, Enterprise Services
Emerson Climate Technologies

In Paul Hepperla’s current role as director of new solutions development, he is charged with identifying new opportunities and markets as well as the ideation, creation and deployment of new enterprise software and services solutions for Emerson’s retail clients. Prior to joining Emerson, Paul was vice president of corporate and product strategy for Verisae, Inc., and served in previous roles with SUPERVALU, Xcel Energy, Johnson Controls and Building Automation Products, Inc. Paul holds a bachelor’s in aerospace engineering from St. Louis University.

Ani Jayanth
Foodservice Marketing Manager
Emerson Climate Technologies

Ani Jayanth started his career at Emerson Climate Technologies in 2003 as an engineering co-op and started his professional career with the company in 2008. During that time, Ani has gained considerable experience in manufacturing, operations, product engineering and sales. He graduated cum laude from Kettering University with an engineering degree and recently completed his MBA with The Fisher College of Business at The Ohio State University.

Mitch Knapke
Director — Food Retail Marketing
Emerson Climate Technologies

Mitch Knapke has worked for Emerson Climate Technologies since 2004 in a variety of engineering, product development and marketing roles. As director of food retail marketing, Knapke is responsible for developing strategies and tactical plans to help bring the company’s food retail compressors to market. He is the co-inventor and patent holder for the capacity modulation system on the Copeland Discus™ compressors.

Chuck Maddox
Vice President — KitchenCare™ Strategic Accounts
Manitowoc Foodservice

Chuck Maddox has more than 27 years of experience in the food equipment and service industry. The first 25 years of his career were spent with the Hobart Food Equipment division of Illinois Tool Works. His final position with ITW was vice president of national accounts and field programs/service.

Currently Chuck serves as the vice president of strategic accounts for Manitowoc. He is responsible for foodservice global accounts and chain accounts sales. In addition to these responsibilities, Chuck is charged with overseeing services for Manitowoc’s largest national accounts based in the Americas.

Andre Patenaude
Director — CO2 Business Development
Emerson Climate Technologies

In Andre Patenaude’s current role, he is responsible for developing the global strategy around the company’s CO2 industry stewardship, marketing initiatives, communication/messaging activities, channel training and educational programs as they relate to utilizing CO2 in refrigeration systems. Previously, he led Emerson’s Canadian market strategy, including the planning and implementation of programs for its refrigeration and air conditioning business. In total, Andre has 30 years of marketing, sales and technical service experience working directly with end users, contractors, wholesalers and OEMs. He also has significant experience with various refrigeration system architectures, system applications, contractor/installation processes and component technologies. Patenaude is a Certified Engineering Technologist in mechanical engineering from Algonquin College (Ottawa), and has served as director of the Manufacturer’s Division of the Heating, Refrigeration and Air Conditioning Institute of Canada. He is an active member of the Refrigeration Service Engineers Society, Ontario Association of Certified Engineering Technicians and Technologists, and ASHRAE.

Rajan Rajendran
Vice President — System Innovation Center and Sustainability
Emerson Climate Technologies

As vice president, system innovation and sustainability at Emerson Climate Technologies, Dr. Rajan Rajendran is responsible for technical support to OEMs and end users for the company’s refrigeration business, including the design services and testing businesses. He has worked at Emerson since 1990 in various capacities: first as a research engineer; later as manager in the scroll compressor product development group; and as director for 10 years prior to his current role. Rajan is widely recognized throughout the industry as an expert on the application and regulation of refrigerants.

Harry Walden
Vice President — Engineering and Product Development
Refrigeration Design Technologies

Harry Walden is the vice president of engineering and product development at Refrigeration Design Technologies (RDT). Harry has been with RDT for five years. Prior to his tenure at RDT, Harry served at Fortune 500 companies as an I.T. and electronics specialist in support of the industrial engineering and manufacturing sector.

John Wallace
Director — Innovation, Retail Solutions
Emerson Climate Technologies

John Wallace has been active in the design and development of electronic control systems for more than 20 years. He is a registered Professional Engineer and holds several patents related to HVAC/R control systems. Wallace has served on many industry committees, including: the Lonmark Refrigeration committee and the Department of Energy’s Better Building Alliance. He currently chairs the North American Food Equipment Manufacturers (NAFEM) Data Protocol standardization committee. He graduated from the University of Kentucky with a bachelor’s degree in electrical engineering and the University of Missouri with a master’s degree in electrical engineering.

Allen Wicher
Director, Marketing — Foodservice
Emerson Climate Technologies

In his role as director of marketing in foodservice, Allen Wicher is responsible for leading the business strategy and planning for growth in restaurants, convenience stores and commercial kitchens. Here, he leverages Emerson’s product and system solution development capabilities to support OEMs and end users. Allen has more than 25 years of progressive experience at global manufacturing companies in B2B and B2C markets, crossing multiple channels and influencers. Prior to his current role, he was residential marketing director and business team lead for Rheem Manufacturing Company (HVACR and water heating), specializing in sales and market management, product and channel marketing, product development and regulatory affairs. Allen received his BSME from the University of Hartford and MBA from Cleveland State University.


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