White-Rodgers Announces New Whole House Clean Air Solution

White-Rodgers Announces New Whole House Clean Air Solution

Emerson® 4” Media Air Cleaners Offer Simple, Easy-to-Sell Premium Filter Upgrade

ST. LOUIS, April 22, 2010 – White-Rodgers, a business of Emerson (NYSE:EMR), announces a new offering of Emerson® 4” media air cleaners, a smart and affordable solution to filter air throughout the home. The new media filters are a premium upgrade over standard furnace filters, but still offer convenience and simplicity, helping to minimize unnecessary call backs and provide contractors with a simple solution for homeowners. 

“Emerson is focused on helping contractors increase the level of health and comfort in their customers’ homes with whole house air cleaning solutions that combine simplicity, affordability and premium performance,” said Ron Miles, vice president distribution sales, White-Rodgers. “And, with a slimmer profile than the traditional 5” cleaner, it’s not only an easy sell but is also easier to stock and install as well.”

The 4” media air cleaners are also backed by multiple White-Rodgers marketing tools and support, including a contractor service label program, customizable homeowner literature, as well as Emerson’s First Choice Rewards program, which not only rewards contractors for their purchases of White-Rodgers and select Emerson products, but delivers unmatched support to increase sales and productivity. Contractors are also equipped with additional sales and marketing tools, such as Emerson’s Clean Air for Life consumer support program that protects the homeowner in the event of a move.

The 4” media air cleaners have standard MERV 8 filters that capture allergens up to 20 times more efficiently than ordinary fiberglass filters. This solution also offers contractors time-saving, simplified installation with factory-punched screw and drill access holes already in place in the heavy duty, 20-gauge galvanized steel cabinet. Other key features of the 4” media air cleaners include:

  • Snap-on ABS plastic door for easy filter replacement without tools
  • Slim profile for easy installation and stocking
  • Availability in four standard sizes
  • Optional MERV 11 filters

For more information about Emerson 4” media air cleaners, go to www.White-Rodgers.com. To learn more about Emerson’s “Clean Air For Life” and First Choice Rewards programs, go to www.cleanairforlife.com  and www.emersonclimaterewards.com respectively.


About Emerson
Emerson (NYSE:EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Sales in fiscal 2009 were $20.9 billion. For more information, visit www.Emerson.com.

About Emerson Climate TechnologiesEmerson Climate Technologies, a business platform of Emerson, is the world’s leading provider of heating, air conditioning and refrigeration solutions for residential, industrial and commercial applications. The group combines best-in-class technology with proven engineering, design, distribution, educational and monitoring services to provide customized, integrated climate-control solutions for customers worldwide. Emerson Climate Technologies’ innovative solutions, which include industry-leading brands such as Copeland Scroll and White-Rodgers, improve human comfort, safeguard food and protect the environment.