New “Cool School Hot Career” Campaign Helps Upper Valley Joint Vocational School Exceed Initial HVACR Program Enrollment Projections for 2009-2010
ST. LOUIS, December 3, 2009 – Emerson Climate Technologies, a business of Emerson (NYSE: EMR), recently partnered with Sabatino|Day, a Dayton, Ohio based creative and communications firm, and the Upper Valley Joint Vocational School in Piqua, Ohio to revamp the marketing and recruiting efforts for the school’s Environmental Controls Technologies/Heating, Ventilation, Air Conditioning and Refrigeration (HVACR) program.
Together, the teams launched the “Cool School Hot Career” campaign to ignite excitement about the HVACR discipline and ultimately increase enrollment in the Environmental Controls Technologies program. The campaign incorporated student mailers, a newly designed website and promotional items that were intended to show students and parents the opportunities that a rewarding career in the HVACR industry affords, including strong salary potential.
“The recruitment efforts by Sabatino|Day and Emerson Climate Technologies have been very beneficial. They developed a theme specific to our HVACR program that was easy for students to recognize, appreciate and relate to,” said Scott Naill, heating and ventilation, air conditioning and refrigeration instructor at the Upper Valley JVS in Piqua, Ohio. “The great partnership that we have with Emerson has truly helped us to increase our enrollment, proving that by working together we can achieve great things."
The Environmental Controls Technologies program enrollment has exceeded initial projections for the 2009-2010 school year. Since working with Sabatino|Day and Emerson Climate Technologies on a marketing strategy and campaign for their program, the Environmental Controls Technologies/HVACR enrollment has increased almost 20 percent compared to last year.
The success of the UVJVS Environmental Controls Technologies program and its qualified students and graduates continues to impress local employers as well. "The students we have hired from the UVJVS have a broader understanding of the trade fundamentals and rate higher in technical abilities when compared with other local trade school candidates. The first rate facilities, curriculum and staff at the UVJVS provide us with highly trained candidates to fill our constant need for qualified technicians,” said Mike Marshall, Area Energy & Electric, a local employer of UVJVS students.
For more information about the Environmental Controls Technologies program at the Upper Valley JVS, visit www.uppervalleyhvacr.com. For more information on Emerson Climate Technologies, visit www.EmersonClimate.com.
Emerson (NYSE:EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Emerson’s sales in fiscal 2009 were $20.9 billion. The company is ranked 94th on the Fortune 500 list of America’s largest companies. For more information, visit www.Emerson.com.
About Emerson Climate Technologies
Emerson Climate Technologies, a business of Emerson, is the world’s leading provider of heating, air conditioning and refrigeration solutions for residential, industrial and commercial applications. The group combines best-in-class technology with proven engineering, design, distribution, educational and monitoring services to provide customized, integrated climate-control solutions for customers worldwide. Emerson Climate Technologies’ innovative solutions, which include industry-leading brands such as Copeland Scroll and White-Rodgers, improve human comfort, safeguard food and protect the environment.
Editor’s Note: Photos are available upon request.
For More Information Contact:
Amber Schroeder Long
937.859.0599, ext. 142
Release No. 0813