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According to one expert, doing well in the growing green building market requires a clear strategic vision, the capability to execute that vision, the capital available for marketing and sustainability initiatives. With these in place, it’s possible to take an intelligent approach to marketing a company’s green expertise.
Even after the best sales presentations, sales pros often wonder what their next move should be.
If you want to stick in everyone's minds, you need to be thinking about the follow-up long before the presentation. One executive coach insists that, “just because your presentation is done and over with doesn't mean you won't be in touch with the client again," she says. "Remember that good relationships are built on long-term experiences--not on short-term sales pitches."
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