The Emerson Cup’s saga of excellence in India began in 2008. Since then, the competition has become a much sought after award within the industry. The Emerson Cup has evolved with the times. Recognizing the Cold Chain industry as a sunrise sector, and the need to give it a fillip in the country, it incorporated the cold chain award into the competition.
In 2015, recognizing the need to support and encourage product design - 'Product Innovation' as a category was introduced. This is open to any product, that has by virtue of its innovative prowess, fuelled growth or demonstrated tangible results over a period of time. The Emerson Cup, continues to carry forward its legacy of being a flag bearer for innovation and a thought leader to the industry.