ST. LOUIS,
April 4, 2006 – Emerson Climate Technologies, a business of
Emerson (NYSE: EMR), today announced the results of a national
survey of homeowners that examined Americans’ methods for
controlling rising energy costs. The survey was conducted on behalf
of Emerson, in response to forecasts by the U.S. Energy Information
Administration that Americans spent up to 35 percent more for fuel
this past winter than the previous winter.
The U.S
Energy Information Administration estimates that 23 percent of
American households have a programmable thermostat. Despite this
statistic, the Emerson survey found that only four out of 10
households that have a programmable thermostat are actually using
the programming feature. One reason is the perception that
programmable thermostats are complicated to operate, ranking as the
second most difficult home technology to program – comparable to the
VCR. This indicates a solid opportunity for contractors to educate
homeowners on the benefits and intuitive nature of today’s
programmable thermostats, such as the White-Rodgers® 90
Series™ Blue™ touchscreen thermostat.
The survey
also revealed that nearly two-thirds (63 percent) of Americans had
planned to set their thermostats lower this past winter, the most
popular method for controlling costs, according to the survey.
Nearly three-quarters of survey respondents planned to set their
thermostats at or under 70 degrees during the day; 28 percent
planned to set it at or below 67 degrees. Most homeowners followed
energy experts' advice regarding setting a lower sleep-time
temperature, with 82 percent setting their thermostats at or below
70 degrees and 52 percent at or below 67 degrees; however, it
appears that most of these adjustments were being made manually,
rather than by programmable thermostats.
"This
survey shows that while many homeowners are changing their behaviors
to cope with higher energy costs, they are still lagging in
embracing and utilizing affordable technologies – like programmable
thermostats – that can have a positive impact on utility costs and
energy conservation," said Tom Bettcher, business leader of Emerson
Climate Technologies. "The results of the survey indicate that
contractors have an opportunity to educate homeowners on the
programming ease of modern thermostats. New thermostat models are
more intuitive and easier than ever to use, and homeowners should be
made aware of how these new thermostats can help them save money
without sacrificing their comfort."
The survey
results indicate that there are valuable opportunities within the
HVAC industry for both contractors and original equipment
manufacturers (OEMs) that want homeowners to take advantage of
programmable-thermostat features. Contractors have a chance to
upsell by explaining the benefits of intuitive programmable
thermostats. It’s important that when contractors are talking with
their customers about programmable thermostats, they show their
customers just how easy they are to program.
According
to Mark Bulanda, president of White-Rodgers, the survey results also
show that easy-to-use innovations like the company’s 90 Series Blue
touchscreen thermostat are welcome additions to the HVAC market.
"Thermostats that are easy to program, show a limited number of
choices and follow an intuitive programming pattern are the ones
that will be most useful – and popular – with homeowners in the
future," Bulanda predicted. "Manufacturers need to make sure that
they are taking full advantage of technology that will save
homeowners money, but is still easy to use."
The 90
Series Blue touchscreen thermostat offers the ultimate in comfort
and convenience. The programmable thermostat features simple and
intuitive programming and operation, enhanced by audio prompting
that confirms touchscreen entries; a 12-inch display with larger,
easier-to-see characters and extra-large touch keys; a cleaner
display that shows only the keys necessary at any given time; and
intuitive red and blue temperature keys. The thermostat is also
accurate within +/- one degree Fahrenheit.
Bulanda
says that contractors should explain to their customers how
programmable thermostats like the 90 Series Blue are actually better
for controlling temperatures than manually making adjustments
throughout the day. "When programmed to a family’s schedule, the
thermostat will automatically raise or lower the temperature," said
Bulanda. "There is no need for the homeowner to try to ‘remember’ to
lower the thermostat when leaving for work or going to bed. A lower
temperature at night saves on home heating bills, and the
convenience of a programmable thermostat can help homeowners
capitalize on these savings."
Emerson’s
survey is the third in a series of homeowner surveys designed to
provide insight into the way that Americans understand and respond
to their HVAC systems. Previous homeowner surveys have focused on
air conditioning efficiency and technology, and the industry’s
transition to 13 SEER.
For more
information on White-Rodgers’ line of Blue touchscreen thermostats,
visit