EMERSON CLIMATE TECHNOLOGIES™ TO FOCUS ON DIFFERENTIATION AND UPSELLING IN A 13-SEER WORLD AT 2006 AHR EXPO
ST. LOUIS, January 19, 2006 – Emerson Climate Technologies, a business of Emerson (NYSE: EMR), today provided a preview of what the HVACR industry can expect from its exhibit at the 2006 International Air Conditioning, Heating and Refrigerating Exposition, January 23-25 in Chicago. Tom Bettcher, business leader for Emerson Climate Technologies, said this year’s Expo provides a timely platform for communicating to contractors how they can and continue to improve their business in a 13 SEER world.
“The transition to 13 SEER is one of the biggest challenges – and opportunities – our industry has confronted in many years. It’s estimated that 95 percent of residential products available have been designed or redesigned to comply with the 13 SEER standard,” said Bettcher. “Across the industry, nearly one billion dollars has been invested in design and capital for these new platforms.”
Because of the magnitude of this transition, The Emerson Climate Technologies booth will feature innovative technologies, such as Copeland Scroll UltraTech™, Comfort Alert™ Diagnostics, White-Rodgers’ 90 Series™ Blue™ touchscreen thermostat, and Emerson PerfectSpeed™ variable speed blower motor, which are designed to help contractors differentiate themselves and take advantage of upselling opportunities. The booth will also feature information on valuable resources, such as Emerson Authorized Full-Line Wholesalers, training programs and seminars, EmersonClimateContractor.com and 24/7 technical support hotlines, that help contractors gain a better understanding of all of Emerson’s new or redesigned technologies.
“I think we are at the point now where most contractors understand that in the new 13+ SEER world, selling on efficiency alone is not going to be enough to succeed,” said Karl Zellmer, vice president of air conditioning sales for Emerson’s Copeland Corporation. “The big question on the mind of contractors now is: ‘How can I market and sell these new products to homeowners and continue to improve my business.’ With Emerson’s broad view of the industry, we believe we are in a unique position to help answer that question.”
Also available in the booth, will be Emerson’s 16-page Get SEERious booklet, which is designed to help contractors better understand the issues and opportunities presented by the 13 SEER transition. The booklet, introduced in early January 06, is part of Emerson’s “Get SEERious™” campaign. The ongoing campaign is designed to educate contractors, distributors and homeowners on 13 SEER and help lead the HVAC industry through a smooth transition.
About Emerson
Emerson (NYSE: EMR), based in St. Louis, is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Sales in fiscal 2005 were $17.3 billion. For more information, visit GoToEmerson.com.
About Emerson Climate Technologies
Emerson Climate Technologies, a business of Emerson, is the world’s leading provider of heating, ventilation, air conditioning and refrigeration solutions for residential, industrial and commercial applications. The group combines best-in-class technology with proven engineering, design, distribution, educational and monitoring services to provide customized, integrated climate-control solutions for customers worldwide. Emerson Climate Technologies’ innovative solutions, which include industry-leading brands such as Copeland Scroll and White-Rodgers, improve human comfort, safeguard food and protect the environment. For more information, visit EmersonClimate.com.
|