EMERSON CLIMATE TECHNOLOGIES™ SURVEY SHOWS MAJORITY OF CONTRACTORS PLAN TO CONVERT TO 13 SEER BY JANUARY 2006
Second 13 SEER survey also shows that a small segment of contractors still plan to aggressively sell 10 SEER after the transition deadline
ST. LOUIS, June 13, 2005 – Emerson Climate Technologies™, a business of Emerson (NYSE: EMR), today announced that its second quarterly 13 SEER survey shows that while a majority of HVAC contractors plan to convert to 13 SEER (77 percent) by January 2006, 12 percent of the contractors surveyed still plan to aggressively sell 10 SEER after the transition deadline.
The survey, the second in a series of 13 SEER market surveys that Emerson Climate Technologies is conducting over the course of the year, asks HVAC contractors and distributors across the industry questions to gauge their awareness, planning and actions to prepare for the 13 SEER regulation, which goes into effect January 23, 2006. The purpose of the survey is to help provide an accurate picture of the market’s transition, which is paramount to maintaining uninterrupted product delivery and high quality levels as OEMs release their new 13 SEER models to the industry.
“The contractor’s role is a vital part in helping the industry plan for this transition,” said Karl Zellmer, vice president of air conditioning sales for Emerson’s Copeland Corporation. “With 77 percent of the contractors moving head, it is crucial that forward-thinking contractors take advantage of the opportunities this transition offers and implement business changes to ensure success. Only those contractors who are proactive will be positioned for a smooth transition.”
The survey also shows that, of those contractors taking steps to prepare for the transition, 33 percent are actually beginning to develop a strategic marketing plan. While Zellmer says that number is a good sign, he does acknowledge that it needs to be higher.
“With the minimum efficiency at 13 SEER, contractors need to understand that higher energy will no longer be a differentiating benefit they can use to up sell their customers,” said Zellmer. “13 SEER is now driving the need for a total change in mindset across the industry. The contractors that take a strategic look at their business and assess other ways to differentiate and up sell in a 13 SEER marketplace will continue to be successful.”
Emerson Climate Technologies is continuing to encourage contractors to start preparing for the 13 SEER transition as soon as possible. Some of the actions needed include talking to suppliers, attending product information meetings, developing strategic marketing plans, determining up sell strategies, revising sales tactics and pricing, preparing for the increased size in equipment and educating service technicians on the new technologies in 13 SEER systems.
Emerson Climate Technologies plans to conduct the third survey in the series in late summer. To view the 13 SEER survey results, go to EmersonClimateContractor.com.
About the 2004 13 SEER Market Survey
The 2004 13 SEER Market Survey is a national survey of HVAC contractors and distributors. The survey was commissioned by Emerson Climate Technologies and conducted by Emerson Climate Technologies, Sabatino/Day and InfoUSA.
About Emerson
Emerson (NYSE: EMR), based in St. Louis, is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Sales in fiscal 2004 were $15.6 billion.
About Emerson Climate Technologies
Emerson Climate Technologies™, a business of Emerson, is the world’s leading provider of heating, ventilation, air conditioning and refrigeration solutions for residential, industrial and commercial applications. The group combines best-in-class technology with proven engineering, design, distribution, educational and monitoring services to provide customized, integrated climate control solutions for customers worldwide. Emerson Climate Technologies’ innovative solutions, which include industry-leading brands such as Copeland Scroll™ and White-Rodgers®, improve human comfort, safeguard food and protect the environment.
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