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Effective innovation often starts with systematic research and an understanding of market needs. At Design Services Network, our discovery and definition process validates your idea in the marketplace. We begin each project with a comprehensive client consultation to define project expectations and deliverables. This discovery phase helps ensure that you have a firm foundation for your new product or service.
To strengthen that foundation, we research and prepare analyses of trends, buying-market behaviors, current solutions and competitors. We help you fully understand the environment in which your product will compete. We also get aligned with your business, conducting surveys and developing a scope document that clearly defines the opportunity ahead. Just as important, we realize that not every idea can be successful, and we’ll be the first to suggest if an alternative approach should be considered.
Design Services Network also utilizes this initial discovery and definition phase to create a needs assessment that confirms product specifications, performance attributes and viability. Other beginning-stage considerations include formulation of your intellectual-property strategy, as well as analytical model and value analysis. It’s your approval of the discovery and definition phase that moves us forward into system design.
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Deliverables
• Client consultation to define project scope
• Complete review of market features, advantages and benefits, market barriers and selling approach
• Needs assessment to assist in fine-tuning product specification and project deliverables
Benefits
• Concept alignment with market needs
• Physically and thermally feasible concept
• Identification of intellectual-property opportunities
• Peace of mind to invest in product or services development Early confirmation of design to specification
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