At 25, Emerson Climate Technologies Middle East/Africa Leads the Industry

1982. The year of the “Thriller” by Michael Jackson. The year the Falklands War began. The year Graceland was opened to the public. And the year Copeland Corporation started selling into the Middle East.

We have come a long way since then. From the beginning, Emerson’s business in the thriving, expanding and prosperous Middle East has grown as the region has grown. By getting in on the entry level of the budding industry here, Emerson has become a pillar of the local HVAC industry by keeping up with the needs of our customers. Emerson Climate Technologies is globally recognized as a leader in technology, customer and product support and business integration. This is certainly the case when talking about the Middle East. In short, Emerson is proud to be a part of the Middle East and proud of our strong and reliable partners, who have grown with us in such a short time.

In the beginning, Copeland® brand compressors formed the bulk of the sales into the Middle East. Over the years the demand grew to include motors, controls and other HVAC equipment that Emerson was ready to supply and support in conjunction with our strong compressor presence. As the industry grew, so did Emerson and we soon expanded to show our commitment to being a part of this region.

In October, 1991 Emerson Climate Technologies opened its first sales office in the Middle East in Dubai. The local market responded. Emerson was the first global HVAC supplier to start up operations in the Middle East and it paid immediate benefits. Being on the ground with the customers every day helped identify opportunities and weaknesses that we were able to address. Our sales showed the positive results of this mutually beneficial presence, which was unique in the marketplace.

In 2003, we opened our local production facility to provide Integrated Products, led by our semi-hermetic condensing units, into local manufacture in Dubai. Our local partners quickly responded to the advantages of local procurement. Sales of locally manufactured units grew and in 2004, the Distribution Center was launched, offering new ways to support our customers and helping us grow our business once again.

Emerson’s localization was not just in product but also in support. Our local presence has grown from 4 people in Dubai at the turn of the century to over 40 people working full time to support our Middle East customers across the region today. Direct sales into the Middle East from our manufacturing locations around the world continue to grow at a tremendous rate thanks to our expanding local support. Emerson is proud to have sold nearly 1.5 million hermetic compressors into the region to support our OEM’s in the air conditioning business alone. That is just one example of the many product successes in the Middle East marketplace.

As we look to the future, our vision for expansion remains bright. We are now the industry leader in the Middle East with Copeland Scroll® technology bringing the global standard for performance and reliability to air conditioning and refrigeration users in the Middle East. We are expanding the reach of our Integrated Products offering to include products using hermetic and scroll compressors. Plus, we are expanding our customers’ product range with local production of large chiller units and water cooled units.

This is just the beginning. We have many new offerings currently on the fast track for release into local production. Additionally, our MEA distribution center is adding huge amounts of Emerson Climate Technologies products every year. For example, 2008 alone is scheduled to see an increase of over 400% in the product line offering managed in Dubai. Our hunger for local top notch customer support is never ending as we expand our base out of Dubai with local support now in South Africa and Saudi Arabia.

Our goal at Emerson Climate Technologies is to continue to set the standard that others strive to match. We at Emerson Climate Technologies Middle East/Africa are determined to be there when our customers need us. Whatever their need, they can consider it solved.

To learn more about Emerson Climate Technologies Middle East/Africa visit our website.